Would you believe there is a science to banner colors? It’s true! Lucky for us, we have the knowledge behind each color, and color is a huge attention grabber for viewers.

A colorful banner can have a strong influence on individuals. Most colors are associated with emotions and sentiments. Specific colors can entice people to look, to click, to stop and read more. Depending on what you are presenting, it is useful to identify which emotions you’re looking to evoke from your audience and then use color to help you draw on said emotion.

Here are some of the most common colors and the influences they harness. We present to you the Banner Rainbow:

Red

Anger, danger, speed, love, passion

The most attractive color to all audiences

Stimulates appetite

Hint: too much of a strong color makes for bad color

Orange

Happiness, energetic, friendliness, inviting

Hint: use as a call to action button

Yellow

Sunshine, optimism, humor

Reflects the most light of any color

Hint: use to brighten up, not to take up full area

Green

Health, wealth, environment, growth, nurture

Most aesthetically pleasing to eyes

Hint: green helps a banner hold promise

Blue

Truth, masculinity, elegance, trust, safety, conventionalism

Hint: save blue for the more serious messages

Purple

Luxury, wisdom, magic, femininity, royalty, creativity

Calms viewers, like lavender!

Hint: use to present your best, most imaginative campaigns

Pink

Sweetness, infantile, love

Most feminine color

Hint: attract new moms and moms-to-be with pink

Black

Power, mystery, grief, evil, prestige

Most readable against a white background

Hint: Use for type instead of for branding

White

Innocence, goodness, cleanliness, purity

Hint: freshen up your banner with white

Brown

Nature, wood, leather

Tones down strong colors

Hint: texturize brown and use as background for a humble, approachable banner

Grey

Practicality, neutrality

Helps contrast and intensify nearby colors

Hint: use as a background or text shadow to highlight other color(s) in scheme

Isn’t it pretty amazing how much color speaks? Be sure to incorporate these respective color voices in your banners and brand campaigns. Once you understand and start using the Banner Rainbow, it’s hard not to notice it in books, banners and advertisements all around you.

So are you ready to move forward with your full color banners? Come see MacroEnter and get started! We look forward to bringing your vision to life.