It’s never too soon to talk the business of business cards. Or too late! It is the last token of a first impression and the first step toward a longtime relationship. Let us walk you through the essentials and aesthetics of business cards so you can get going on getting yours off to print!

• First and foremost, content. You know what they say, less is more. The same design concept applies to business cards, but you must choose your information carefully. Square the basics: company, name, title. In your trade and in your position, what personal information is essential for clients reaching you? Generally, your email, phone number and website are enough.
• The layout. Size matters. Carefully choose which elements deserve emphasis. If your company logo is largest, you can afford a smaller script company headline or vice versa. Your name is next most important; you don’t want the client or new acquaintance to forget!
• You also get points for style. Keep fonts basic and size at a minimum of 8pt. Even if you work at an offbeat, fun company, you want to be taken seriously as a professional, and your card will speak on your behalf after you part from a meeting.
• The rule of threes: never use more than three colors or three font sizes. Black and white is classically chic, but can stand for a small pop of color with one element of choice- consider the logo. Remember to use your brand’s colors if there are any. You represent your brand, so use your cards to communicate its voice, too.
• Mind the gap. Always leave a 3mm bleed at the edge of the card to allow for printing inconsistencies. Keep any typed information toward the center (or we can determine a ‘safe area’ for you) of the card to ensure it is all printed.
• Fresh ideas. Embed QR codes into your logo! Allow clients to scan the logo and land immediately on your website. Emboss the font, give the typeface a dynamic, 3D result. Include a photo! If, and only if, it is massively relevant to your brand and can speak on behalf of your business.

Got it all? Next time you come by MacroCenter to refill ink bottles, scrim banner services or for our expertise large and wide format printing, why not consult with a team member and get the ball rolling on your new business cards? You’ll find all printer inks compatible with your style preferences and a design center sufficiently savvy for your business needs!