Experienced exhibitors have an in-depth grasp on how color used within your banners induce specific responses from show attendees for decades. They discovered long ago that different hues could be employed to influence how prospects and customers perceived them. Blues gave them an air of authority while reds prompted action. Greens raised attendees' comfort level while yellows increased their agitation.Here are 3 things to consider when you choose your next colors:

Effects of Color on Mood

Blue has a calming effect on people. It inspires and encourages trust. When folks see colorful banner stands and displays with splashes of blue, they're more inclined to perceive the exhibitor as an authority.

Red has the opposite effect, at least in terms of the viewer's temperament. It promotes excitability and stimulates a sense of urgency. It doesn't directly convey an air of authority, but nonetheless is strong enough to spur action.

Yellow is associated with good health and well-being. That might seem to be an advantage at trade shows, where you want prospects to form a positive impression of your brand. But due to yellow's vibrancy, it's easy to overuse and drive people away.

Green, like blue, is relaxing. Attendees who see it will feel comfortable, but not driven to take any particular action, as with red. Having said that, your booth staff can take advantage of green's calming effect by qualifying attendees without seeming pushy.

Let's now take a look at how you can use the above colors in your exhibit design to set the right tone.

Backwalls and Color

Your backwalls form the perimeter of your tradeshow booth. This is often time the first impression made on traffic walking by your booth. They display your brand and communicate your marketing message.

Lighter shades of blue, green and off-whites can help make your exhibit seem less cramped.

Color and Your Booth Flooring

Always consider how the colors used in your booth with pair with the color of the venue flooring. If you create your own flooring, dark wood grain will give your booth an upscale feel, as well as, make a small space feel more spacious.

MacroEnter.com provides quality ink and banner accessories to upgrade the feel of your tradeshow booth. Visit our website to find ink cartridges and refills for your printer.